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NeWave Sensor Solutions is a leading provider of optimized solutions for today’s most challenging item-level Radio Frequency Identification (RFID) problems. The company develops an open RFID technology platform based on the patent-pending Wave™ antenna that sets a new standard for accuracy, versatility and efficiency. NeWave’s core technology was developed by the world-class ElectroScience Laboratory (ESL) of The Ohio State University, a pioneer in RF research and development, and is produced in partnership with Wistron NeWeb (WNC), the Taiwan-based global leader in antenna manufacturing. The company’s management team leverages a strong heritage in the RFID and retail industries for its mission of applying optimized solutions to today’s greatest RFID challenges.
NeWave was founded in 2009 by Dr. Den Burnside, Former Director ElectroScience Laboratory (ESL) and Emeritus Professor at The Ohio State University. The company was uniquely based on the technical expertise coming from the ElectroScience Laboratory. In fact, NeWave’s unique Wave antennas were created at the ESL by Dr. Burnside and his colleague, Dr, Burkholder. Dr. Burkholder is also a share holder in NeWave. The development of this Wave antenna was supported by Wistron NeWeb Corporation (WNC). As such, WNC contractually acquired a 50% interest in the patent rights associated with the antenna. Once WNC examined the Wave antennas in detail, they decided to acquire the full patent rights and decided to fund NeWave to acquire an equity position in NeWave. Under this investment plan, NeWave acquired the full rights to sell all the NWC products globally minus Asia. NWC was obviously a better fit to see our joint products in Asia. In exchange for these rights, WNC has exclusive rights to manufacture the NeWave products. In 2010, NeWave established its Innovation Center in Plain City ,Ohio
NeWave has a patent and exclusive rights for the Wave™ antenna (8,058,998). Several other patents are currently pending.
Led by proven business and technical executives, NeWave has over 100 years combined experience in technology innovation and successful business development in both large corporate and start up ventures.
Mr. Ryan served in a senior leadership role during his 23 years at Sensormatic Electronic Corp., the world leader in retail electronic security and loss prevention. He led global teams of RFID and EAS professionals in the sales and market development of business solutions for the auto data capture, security, and loss prevention markets. This included the leadership to establish Sensormatic's EAS technology as the defacto industry standard for EAS source tagging. He was selected as the executive in charge of Sensormatic's 1996 Atlanta Olympic RFID integration effort of the world's largest deployment of integrated networked RFID, Biometrics, and CCTV for CCTV for security and access control. In addition to his Sensormatic experience, Mr. Ryan has been the founder and senior executive of several successful startups in the RFID and nano technology industries.
Dr. Burnside is an Emeritus Professor, with 45 years of service at the Ohio State University, and is the former Director of the world famous ElectroScience Laboratory (ESL) at the University. The ESL became one of the world's leading University Radio Frequency (RF) facilities and has developed many very complex radar systems used by the US military, industry and NASA. For his defense efforts, Dr. Burnside was awarded the NASA Distinguished Public Service Award, which is the highest award given by NASA to a non-employee. For example, Dr. Burnside is also recognized for the developments of the dominant wireless concealment system used in the U.S, creation of the Wildblue ground terminal antenna system and the invention of unique low-cost, high performance RFID item-level antennas and reader subsystems. Dr. Burnside earned his BSEE and MSEE in 1968 and his Ph.D. in 1972 all from The Ohio State University.
Mr. Burnside brings over 40 years of sales and marketing and business management experience to NeWave's leadership team. He currently serves as the Managing Director-International Consulting for Pastiche, LLC; providing guidance on international partnerships, acquisitions, and business strategies. Prior to moving into consulting, Mr. Burnside was a senior executive with the Bristol-Myers Squibb Company for over 20 years serving as President for their business units of Clairol- Latin American and Canada, Bristol-Myers Squibb EMEA region, and Bristol-Myers Squibb Canada. Prior to Bristol-Myers, Mr. Burnside was Vice-President for Westwood Pharmaceuticals and Director of Sales for Johnson and Johnson for several of their divisions. Mr. Burnside has established a track record of sales growth and strong management throughout his career. Mr. Burnside holds a BS in Business Administration from The Ohio State University and served as a US Navy jet pilot and flight instructor after graduation.
NeWave has partnered with Taiwan based Wistron NeWeb Corporation (WNC) to manufacture the NeWave Antennas and Readers. WNC is one of the world's largest, highest quality and lowest cost antenna manufacturers. The NeWave Solution is a "game changer" for the emerging RFID industry and will enable explosive global growth in all RFID market segments.
Wistron NeWeb Corporation (WNC) is an industry leader in the design and manufacturing of advanced wireless communication products. With strong R&D and high volume production capabilities, WNC consistently introduces innovative technologies covering a wide range of products: DBS outdoor units, satellite/HD radio, networking devices (802.11a/b/g/n AP, router, switch, client products and Vo Wireless phones), IPTV set-top box, digital home, mobile phones, automotive electronics, and digital TV/GPS/mobile phone/LDS-processed antennas. WNC's mission is to provide its worldwide customers and partners with superior wireless communication products through premium ODM/JDM/OEM design and manufacturing services, premium logistics and after-sales services worldwide. For more information about WNC please visit: www.wnc.com.tw
NeWave Sensor Solutions was born out of years of research conducted at The Ohio State University's ElectroScience Laboratory (ESL). The ElectroScience Laboratory (ESL) is a major "Center-of-Excellence" within the Ohio State University Department of Electrical and Computer Engineering and is one of the largest Radio Frequency (RF) research laboratories in the world In fact, much of the original radio frequency research was completed by ESL for the benefit of the U.S. Department of Defense (DOD), which includes the creation of the Stealth systems. Dr. Den Burnside, the CTO of NeWave was a principle in developing the commercial application wireless research as a Professor and the Director of the ESL. This experience has resulted in a unique RF understanding and revolutionary patent pending RF products that can advance RFID applications to the next level. NeWave and the ESL continue to corroborate together on future RFID projects and development.
See NeWave at the Intermec booth (#1004)